Hi, I'm Dennis.

 

As a forward-thinking professional with a passion for digital innovation, I have led initiatives and projects that bridge the gap between technology, business strategy, and customer engagement. I hold an Executive Master in Digital Healthcare, a University degree in Computer Engineering Technology, and a series of professional certifications in Digital Marketing and E-Commerce, Project Management, Service and UX Design, which equip me with the tools to design impactful digital solutions and curate digital experiences.

I am known for my ability to align digital platforms with business objectives, execute digital marketing activities, enhance omnichannel engagement, and leverage emerging technologies to create digital experiences. Having worked with global brands like Takeda Pharmaceuticals, Nobel Biocare, Zimmer Biomet, Man Group, and DKSH, I bring a wealth of expertise in scaling digital operations, optimizing customer experiences and user journeys, and driving innovation across diverse markets.

 

Key Competencies

Digital Transformation & Strategy

  • Lead end-to-end digital transformation initiatives that align platforms, tools, and processes with company goals.
  • Develop and implement global strategies that integrate digital technologies into core business and customer operations across organizations.

Customer Experience and Platform Innovation

  • Championing user-centric design principles to create seamless, personalized customer experiences & user journeys across digital touchpoints.
  • Implement comprehensive digital ecosystem customer experience (CX) strategies to achieve significant improvements in user engagement and satisfaction metrics.
  • Develop and optimize digital channels and platforms to increase conversion & completion rates through strategic CX/UX improvements.

Data Analytics & Performance Optimization

  • Implement data-driven decision-making processes and framework to optimize digital touchpoints and customer journeys.
  • Define and track KPIs and OKRs to measure and improve the performance of digital initiatives.
  • Leverage customer data and KPIs to refine marketing strategies and drive ROI.

 

Digital Marketing and Omnichannel Excellence

  • Design and execute integrated digital marketing campaigns and omnichannel engagements across digital, in-person, and remote platforms.
  • Leverage emerging technologies, marketing tools, and analytics to optimize product launches and campaign performance to drive measurable business outcomes.
  • Develop targeted content strategies aligned with customer needs and regulatory requirements across global markets.

Brand Strategy and Marketing Execution

  • Execute omnichannel marketing initiatives, aligning brand strategies with business objectives.
  • Experience in the pharmaceutical industry, including NPL, regulatory compliance, and cross-functional collaboration with medical, commercial, and regulatory teams to deliver cohesive brand strategies.
  • Provide global and local support in delivering marketing and brand strategies.

Employment History

Takeda Pharmaceuticals

  • 01/2022 - 09/2024: Digital Lead – Engagement Platforms, Technology and Innovation
  • 08/2020 - 12/2021: Digital CX and UX Senior Manager
  • 01/2019 - 07/2020: Systems and Digital CX Manager

Cembra Money Bank AG

  • 09/2018 - 12/2018: UX Manager

DKSH

  • 05/2018 - 08/2018: Team Lead, Online Communications and Digital Marketing

Nobel Biocare

  • 02/2013 - 04/2018: Senior Web and UX Manager
  • 03/2012 - 01/2013: Web and New Media Project Manager

Zimmer Biomet

  • 09/2010 - 02/2012: Website Specialist EMEA

Man Group (formerly Man Investments)

  • 05/2008 - 08/2010: Web Content Specialist

Mettler Toledo

  • 09/2007 - 04/2008: Content Management System (CMS) Specialist

 

Download CV here

 

Volunteer Work

Etheros Healthdata Foundation

  • 01/2025 - present: Social Media & Digital Communications

 

Formal Education

Executive Master in Digital Healthcare

L'Institut de Formacio Continua de la Universitat de Barcelona (SY 2021-2022)

Computer Engineering Technology

Technological University of the Philippines (SY 1996-1999)

 

Certifications

  • Core skills:
  • Digital Transformation & Strategy
  • Web & Platform Operations
  • Channel Management
  • Product Management
  • Project Management
  • Digital Marketing
  • Omnichannel Engagement
  • Customer Experience (CX)
  • User Experience (UX)
  • Emerging Technologies
  • Product Design
  • Service Design
Trainings and Certification badges