Email and Social Media Marketing

High-level execution and approach:

Content Planning and Creation
Creating compelling, engaging and persuasive copy (and working with communication teams) and sourcing or creating relevant visuals such as images, infographics or videos tailored to targeted audience in addition to getting the approval from relevant stakeholders before distribution.

A/B Testing
Conducting A/B tests to optimize email elements, such as subject lines, calls to action, and content, to improve open rates, click-through rates, and conversions.

Legal and Compliance
Ensuring email deliverability by adhering to best practices, managing sender reputation, and complying with email marketing regulations (e.g., GDPR).

Platform Management
Utilizing email and social media platforms for campaign setup, email distribution, automation, list management, and performance analytics.

Results and impact:

Driving online conversion and marketing goals. Utilizing email and social media directly contributes to achieving online conversion and broader marketing goals. Through crafting and curating targeted and engaging content, I can guide customers through the conversion funnel based on the following:

• Lead Generation
  Utilizing email and social media to generate and capture leads through various tactics, such as gated content, lead forms, and social media advertising, and nurture them into qualified prospects.
• E-commerce Sales
  Creating targeted campaigns that promote products or services, drive traffic to e-commerce websites, and incentivize online purchases through compelling calls to action and promotional offers.
• Website Traffic
  Leveraging social media and email to drive traffic to various online channels or landing pages, increasing brand visibility and providing opportunities for conversion.
• Brand Awareness and Engagement
  Developing email and social media strategies that increase brand visibility, foster brand engagement, and nurture a loyal online community.