Dengue Academy for HCPs

High-level execution and approach:

Needs Assessment and Strategy Development
I've collaborated with Medical Affairs leadership team to conduct thorough needs assessments, identifying knowledge gaps and educational priorities related to dengue prevention, diagnosis, and treatment. Developed the overarching platform strategy, including content pillars, learning objectives, and engagement strategies.

Content Planning & Development
Worked with Medical Affairs to define the content roadmap, ensuring alignment with educational objectives and target audience needs. Oversaw the creation of diverse content formats, including:
— CME events and masterclasses
— Evidence-based articles and publications
— Engaging video lectures and demonstrations
— Structured online courses and learning modules
— Comprehensive documents and reference materials

Platform Development & Execution
I've partnered with the DD&T team and an external vendor to manage the design, technical development, and implementation of the platform. This included:
— Defining technical specifications and user experience (UX) requirements.
— Overseeing platform design, development, and testing.
— Ensuring seamless integration of content and functionalities.
— Managing project timelines, budgets, and resources.

Cross-Functional Collaboration
Throughout the project, I worked closely with teams across medical affairs, regulatory, legal, and DD&T (Digital, Data & Technology) teams to ensure alignment on goals and legal requirements of the platform. Regular feedback sessions and iterative development cycles (product roadmap) were key to addressing challenges and refining Dengue Academy as an external HCP platform.

Launch & Ongoing Management
Supported the launch of the Dengue Academy platform, including communication and marketing strategies. Collaborated with the team for ongoing content updates, platform enhancements, and performance monitoring to ensure the platform remains a valuable and relevant resource for HCPs.

 

Results and impact:

The Dengue Academy project has yielded significant results and impact, contributing to enhanced HCP knowledge and improved dengue management practices. Key outcomes include:

• The platform has successfully engaged a large number of HCPs, demonstrated by high rates of web traffic, active participation in CME events, and frequent utilization of educational resources.
• Feedback indicate a significant improvement in HCPs' knowledge and confidence in diagnosing, treating, and preventing dengue.
• The digital nature of the platform has ensured broad accessibility of high-quality disease awarenenss and medical education to HCPs in diverse geographical locations, overcoming barriers of time and distance.
• Ongoing performance monitoring and data analysis have enabled continuous optimization of the platform, ensuring its relevance, effectiveness, and sustainability.