Dengue Scientific Communication Platforms (SCPs)

Product Management and Platform Development

As the lead for the Dengue Scientific Communication Platforms (SCP) project within Takeda Pharmaceuticals' Vaccine Business Unit, I was responsible for the product management and platform development of a third-party platform powered by iEnvision. Dengue SCPs project is designed to serve as a centralized hub for scientific narrative and messaging for our medical teams (global and local medical affairs teams), enabling them to curate and customize their scientific messaging for our healthcare professionals (HCPs) and external stakeholders related to Takeda’s dengue vaccine. My role involved collaborating closely with the medical affairs team for approved SCP content and cross-functional stakeholders to ensure the platform met the needs of its users while adhering to Takeda’s strategic goals and compliance standards.

High-level execution and approach:

Strategic planning, stakeholder alignment, and requirements gathering
I began by working with the medical affairs team and other cross-functional stakeholders to define the platform’s objectives, target audience, and key functionalities. This included identifying the need for features such as resource libraries, event management tools, and secure access to scientific data. The goal was to create a platform that facilitated seamless scientific communication and collaboration.

User-Centered Design and Development
Leveraging my expertise in user experience (UX) design, I ensured the platform was intuitive, accessible, and visually appealing. I led and collaborated with a team of designers and developers to create wireframes and prototypes, focusing on optimizing navigation and ensuring the platform was responsive across devices. The design emphasized ease of use while maintaining compliance with regulatory standards.

Content Integration, Migration, and Management
I coordinated with content owners and medical experts to migrate, curate, and integrate MRL-approved documents, scientific resources, publications, presentations, abstracts, posters, etc. into the platform. Using a robust Drupal content management system (CMS), I ensured that the platform could be easily updated, maintained, and evolved with new features and functionalities.

Cross-Functional Collaboration
Throughout the project, I worked closely with teams across medical affairs, commercial, regulatory, legal, and DD&T (Digital, Data & Technology) teams to ensure alignment on goals and seamless integration of the platform into Takeda’s digital ecosystem. Regular feedback sessions and iterative development cycles (product roadmap) were key to addressing challenges and refining the platform.

Testing and Optimization
Before the platform’s launch, I conducted extensive usability testing with a sample of internal employees to gather feedback and identify areas for improvement. This iterative process allowed me to fine-tune the platform’s functionality and user experience, ensuring it met the needs of its audience.

Launch and Post-Launch Support
The Dengue Resource Catalog was successfully launched internally, providing Takeda employees with easy access (Single Sign-On) to valuable resources. Post-launch, I monitored user engagement and analytics to identify opportunities for further optimization and ensure the platform continued to deliver value to its users.

 

Results and impact:

The Dengue Resource Catalog (DRC) platform became a cornerstone of Takeda’s digital ecosystem. The platform received positive feedback for its usability and comprehensive content about our dengue vaccine candidate (TAK-003). This project demonstrated my ability to lead complex digital initiatives, collaborate across diverse teams, and deliver impactful solutions that align with both user needs and organizational goals.

  • Core skills:
  • Product Management
  • Platform Development
  • Content Management
  • Sprint Planning
  • Cross-Collaboration
  • Capability Building
  • Digital Communication